Preceding the French World
Cup, the posters creation has been done in three ways: the official poster from
a French graphic designer; a posters contest in upper schools of graphic design
of each city where games occurred; an International competition named Football: Culture du Siècle: posters
from all countries commenting on football as a historical cultural phenomenon.
Jury members were also invited to present their own hors concours posters that, catalogued, integrated the exhibition
at the Stade de France in St. Denis, headquarter of the World Cup. This poster
was built in Bleu, blanc et rougeusing lawn and lime photos, made especially for this final art.